Company

We're one of the leading retailers of household products in Italy, owners of two prestigious brands and a network of single-brand stores.

About us

Bergamaschi & Vimercati is one of the leading household products companies in Italy. The brands Excélsa and Viceversa are distributed extensively throughout the country and in some countries in Europe and around the world.

We’re backed by a consolidated history which started with a small retail business of products for the home in Milan in 1919. It was a time of great turmoil for the city; Milan was undergoing a transformation under the influence of Art Nouveau and the architects in the Club degli Urbanisti (lit. Town Planners’ Club).

Time passed and the family business became a joint-stock company specialised in the household products sector.

The Excélsa brand was launched in 1998. Its great success has made a significant contribution to the international expansion and growth of the company, also due to a network of single-brand stores and authorised resellers.

Edoardo Vimercati

Stockholder

Armando Scorrano

Managing director

Franco Vimercati

Chairman

Enrico Vimercati

CEO and Vice President

Edoardo Vimercati

Stockholder

Enrico Vimercati

CEO and Vice President

Armando Scorrano

Managing director

Franco Vimercati

Chairman

Values

Important values beyond profit

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People

People are a fundamental value in Bergamaschi & Vimercati. Excellent targets have been reached through the constant commitment of all staff. Passion, responsibility, professionalism, tenacity, and ability to adapt even when faced with unexpected obstacles and unforeseen circumstances are just some of the specific elements we look for in people who want to join us in this venture, becoming part of a motivated, close-knit and enthusiastic team.

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The ability to keep up with the times

In a continuously changing world, Bergamaschi & Vimercati makes choices that look to the future, like long-term investment to optimise resources and accelerate the dynamics allowing the guaranteed efficiency of the production and distribution chains.

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The cornerstones of our business system

The products developed and marketed have been designed to become an integral part of the daily life of each person. We work constantly on the improvement of all stages of production - from design to sourcing and purchase of raw materials, from quality control to logistics through to the time of sale to ensure high standards and customer satisfaction.

THE BRANDS

Design, colour and collections - a turbine of innovation for the two main Bergamaschi & Vimercati brands

The Excélsa brand was launched in 1998 and arose from the need to market practical, everyday products designed in a wide range of colours and materials, able to satisfy different tastes and respond to new trends. With this specific aim, the Excélsa brand met with great public approval and, in just a few years, became a synonym for freshness, originality and style.

Viceversa, the historic household design brand, was acquired in 2011 and was the key to an additional, important step forward in the strengthening and development of the corporate structure.

The appearance of the whole catalogue of Viceversa products was renewed without losing the marked eccentricity that was its hallmark, making it modern and dynamic, redesigning it from scratch using the co-operation of young, established designers.

Viceversa, the historic household design brand, was acquired in 2011 and was the key to an additional, important step forward in the strengthening and development of the corporate structure.

The appearance of the whole catalogue of Viceversa products was renewed without losing the marked eccentricity that was its hallmark, making it modern and dynamic, redesigning it from scratch using the co-operation of young, established designers.

Over the years, Excélsa’s catalogue has been enriched with personalised products under licence with timeless themes. Currently, we currently hold licences for brands such as Peanuts, Minions, Batman, Wonder Woman, Superman, Popeye, Kelloggs, Chupa Chups and Pac-Man for the relative sectors.

history

Our history

Our story starts with a small business which grew until it became one of the leading companies in the husehold products sector.

1919

On 7 April 1919, Luigi Bergamaschi, Piero Vimercati and Enrico Vimercati and their sisters started their first company 'Bergamaschi & Cugini Vimercati' in via Canonica, Milan. The paid-up capital was 100,000 Italian lire. The business started through the marketing of essential products for hygiene at home - from brooms to cleaning cloths through to coal for stoves.

This was the beginning of our company's story.

1932

A few years after the company was founded, bigger premises were required.

A 3-storey warehouse with a surface area of 1,300 m2 was organised at Via Tazzoli 13, Milan, mainly for wholesale with retail sales only being made to private customers on Saturdays.

1935

Mr Franco Vimercati, the current chairman of Bergamaschi & Vimercati S.p.A., was born.

1945

Luigi Bergamaschi, one of the founders of the company in 1919, died during the Second World War and the company passed to the management of Piero and Enrico Vimercati. They decided to keep Luigi Bergamaschi's surname in the name of the company as a clear sign to his memory and as thanks to the cousin killed in battle.

1950

The expansion continued after the Second World War; a second warehouse was bought in Via Lombroso, Milan.

1960 - 1964

Franco's father, Enrico Vimercati, one of the founders of the company in 1919, died. At 29 years of age, Franco Vimercati took over the running of the company with his cousin Enzo.

1979

Franco and Enzo Vimercati decided to go separate ways.

Mr Armando Scorrano, the current managing director, joined the company.

1981

In 1981, the great step - a more prestigious site at Via Cenisio 54, Milan, with a surface area of 2,300 m2 built in 10 months and featuring elegant executive offices, conference rooms, offices and the electronic centre. Special attention was paid to the choice of materials and the project was followed by the architect Francesco Trisorio.

1985

The company moved to an even larger centre - 5,000 m2 in Via G. da Udine, Milan, rationally organised in a main warehouse, sales point, offices and rooms for product presentations.

The company was completely computerised in accordance with the latest systems of the time, giving momentum to the pure distribution of household products and the 'cash and carry' for resellers.

1991

The 1990s marked an important turning point in the company's history - the business was moved to Turate in the province of Como and construction of the first part of the current complex started.

1995

After a degree in Economics and several years of experience in the company, Enrico Vimercati took over its management with his father Franco.

1998

The Turate complex was further extended until it reached the current size of 15,000 m2 of warehousing, and offices and the exhibition area of 5,000 m2.

Enrico Vimercati was behind the decision to launch the Excélsa brand.

2010

The growing demand for on-line purchases introduced sales through third party e-commerce to the company business model.

2011

2011 was an important stage in the growth of the company with the acquisition of the Viceversa brand.

2013

The first Excélsa single-brand store was opened at Rodengo Saiano (Brescia).

2014 - 2020

A total of 17 Excélsa sales points were opened in the provinces of Udine, La Spezia, Bologna, Pescara, Bari, Bergamo, Rome, Cuneo, Milan, Imperia, Novara and Turin in the next six years.

2019 was the centenary year!

A day's event was organised to thank all company workers along an itinerant path, full of surprises. A succession of feelings impressed in the memory of all of us.

2021

The expansion of traditional retail has continued with the opening of new Excélsa stores in Via Belfiore, Milan, and Via dei Portici, Bolzano.

2022 - to date

2022 seems rich of new projects and shops' opening! The next one, scheduled for March 2022, will born in Livorno (Tuscany).