EXCÉLSA REVEALS THE FIRST VIDEO COMMERCIAL CAMPAIGN TO SUPPORT THE GROWTH OF THE BRAND AWARENESS. THE CLAIM IS “YOUR LIFE, YOUR STYLE”
Available in two formats 15 and 30 seconds, the video commercial campaign gets a media plan in programmatic video and YouTube pre-rolls for the entire 2025.
Spring 2025 is a time of great changes for Excélsa with the introduction of new product categories and the strengthening of the brand positioning strategy developed by the company to be even more recognizable to its target.
The freedom to express and tell about yourselfi
The commercial is not intended to be a mere commercial narrative, but a declaration of intent: Excélsa adds style and nice taste to every corner of the home, allowing the personality of those who live there to be expressed daily.
The motto of the commercial “Your Life, Your Style” takes shape through the celebration of diversity: not only of people, but also of products, capable of adapting to every lifestyle with an explosion of colors, decorations and of course a multitude of stories to tell.
With a visual language oriented towards real life and emotions, the commercial is a look into everyday life in which refined styles, apparently different and distant, live in harmony.
Everything reflects this philosophy: functional objects distinguished by 14 different moods, of which the protagonists interpret two styles with naturalness and coherence: the oriental-zen soul and the vibrant-Latin one.
In the final scene of the commercial the protagonists friendly share dinner to show how Excélsa encourages conviviality by making the home the concentration of their personality.
